Embellishments are a big part of the packaging industry, from adding a luxury finish to products to enhancing a brand’s story and message. Whether it’s a wax seal or a ribbon, there’s an embellishment for everyone.
When used well, an embellishment enhances the look of the pack and differentiates a product from the competition on the shel...
Most brands know how difficult it can be to differentiate themselves from every other product that they share a supermarket shelf with. The importance of making your product stand out is crucial, as every visit to the supermarket is packed with rows and rows of products. Packaging is a crucial part of this – it’s what showcases the brand and prod...
When it comes to marketing products in this day and age, it can be argued that consumers are no longer simply sold by the product. As a result of the way that marketing has changed over the years, brands all over the world are vying for attention from consumers in all areas of their lives. This means that you need to find something to make your brand...
When it comes to business, competition is rife. This is true in all areas – including the ever-competitive drinks industry, the world of beauty and perfumes, and amongst the hordes of other brands vying for people’s attention. This means that, for those who want to make an impact, standing out is key.
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Consistency is among the vital characteristics to a brand’s survival in the alcohol industry. This trait, after all, helps to build a brand’s identity and to establish a loyal following. Be it consistency with branding or consistency with the bottle quality, consumers find comfort in knowing that their favorite alcohol product will satisfy them, ...
