Gancia owner, Russian Standard approached Signet to work on the redesign of their Prosecco bottle, with particular focus on the export market. The objective was to add an eye-catching and tactile embellishment to the packaging. Signet proposed a real satin ribbon enhanced with raised print and only partially adhered to the bottle, thus enabling the product to move and encouraging the customer to interact on a tactile level. The ribbon was heat cut to simultaneously seal the ends and prevent unravelling.
