The Design Agency, working with Adnams Whisky, wanted to create an innovative packaging concept for a range of limited edition whiskies, and needed our help to bring the neck hanger for the bottles to life. In order to bring a 3D quality to the hangtag, we proposed a triplicate style tag with a folded cream outer and a copper insert. The outer cards were laser cut with the number corresponding to the limited edition run, and printed internally with more information about each product. The insertion of the copper card inside the laser cut reveal delivered a really punchy look with incredible depth. The whole ensemble was punched and fitted with a snap fastener suspended on a matching copper ribbon, enabling swift application to the bottleneck.
