Prestige cookware company Stellar / Horwood Homewares wanted to create a very high quality branded accessory for a relaunched range. Part of the brief was that this should be difficult to copy, since the company had been experiencing some problems with counterfeit products. After experimenting with various colours, sizes and styles, Signet developed a small oval hangtag in a style often favoured by fashion brands to denote the kind of understated quality that characterizes the Stellar brand. Injection moulded onto a twisted rayon cord with a clip closure, the tag was finished with hot foil stamping to highlight the Stellar name.
