In a limited edition Father’s Day collaboration with department store Selfridge’s whisky brand Haig Club developed an innovative metallic foil gift bag containing a 70cl bottle of whisky and adorned with a detachable metal keepsake tag, which could be personalized in store. Signet was tasked with the creation of the tags, which were laser etched with Haig Club branding on one side and ready to be engraved with a message of the customer’s choice on the other. The tags were attached to the eyelet on the bags with a ball chain also supplied by Signet.
